Work
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Content Creation
Brand Strategy
Canva
SEO / GEO
Adobe Photoshop
Campaign Planning
Premiere Pro
Analytics
Copywriting
HubSpot
CapCut
Social Media
Lightroom
Wix
Advertising
Figma
InDesign
Content Creation
Brand Strategy
Canva
SEO / GEO
Adobe Photoshop
Campaign Planning
Premiere Pro
Analytics
Copywriting
HubSpot
CapCut
Social Media
Lightroom
Wix
Advertising
Figma
InDesign
Claude
OpenAI
AI Solutions
IDGateway
Full-mix marketing at a B2B SaaS company in identity verification, owning content, digital and strategy while working closely with sales, operations and leadership.
- Own the LinkedIn content strategy and content calendar across different products
- Create marketing content including blogs, case studies, thought leadership, social media, video and campaign assets
- Manage website content and optimisation, conducting UX research, competitor analysis and supporting SEO and GEO
- Led keyword research and content planning for the IDGateway website rebuild, building an SEO tracker and reporting findings to leadership
- Build AI-powered marketing workflows using Claude to streamline content planning, briefing, reporting and creative production
- Organised and hosted the office's Macmillan Coffee Morning fundraiser
Content Strategy
LinkedIn
SEO / GEO
Website Management
HubSpot
Campaign Planning
AI Workflows
Copywriting
Canva
Analytics
Event Marketing
Video Content
Indera Tamara
PR and content support for an independent PR agency across London Fashion Week SS26, running end-to-end delivery from event logistics and runway content to brand kits and post-event reporting.
- Facilitated end-to-end event logistics for LFW, managing VIP stakeholder relations and high-priority seating plans for press and talent
- Planned, storyboarded, filmed and edited runway content for Kyle Ho's SS26 show, turning raw footage into publish-ready social content
- Designed brand kits and social media style guides in Canva, giving multiple brands a consistent look across their channels
- Delivered post-event analytics and press coverage reports, translating results into ROI for clients and the agency
Event Management
PR
Content Creation
Video Editing
Canva
Social Media
Brand Kits
Analytics
Stakeholder Management
Noirgaze
Social media and marketing for an independent luxury bag company, growing the brand's following by 3,000+ in five months through content, creative direction and campaign work.
- Led content planning and creation for Instagram and TikTok, supporting Fashion Week, Black Friday and Christmas campaigns
- Acted as Creative Lead for product-focused shoots, overseeing styling, art direction and post-production from concept to final edit
- Managed CRM and email marketing via Klaviyo, designing automated flows and newsletters aligned with seasonal launches
- Collaborated with the founder to shape brand voice, develop strategy and maintain a consistent visual identity across every touchpoint
Social Media
Content Creation
TikTok
Instagram
Creative Direction
Klaviyo
Campaign Planning
Brand Strategy
Art Direction
+3
London College of Communication
Practice-led advertising degree covering brand strategy, campaign planning, copywriting, consumer behaviour and creative direction.
★ First Class Honours
- Explored creative strategy, branding, digital campaign planning and consumer behaviour through industry-led modules
- Produced full advertising campaigns for Final Major Projects across print, radio and TV, pitching to tutors with industry backgrounds and receiving professional feedback
- Completed a dissertation and multiple cross-discipline projects spanning print, digital and film
Brand Strategy
Campaign Planning
Copywriting
Consumer Behaviour
Creative Direction
Simple Skincare
Print · Radio · Film · FMP
Nature Valley
Print · TV · Radio
More Than a Kit
Print · Film · Campaign
Slow Walkers
Film · Campaign
Dissertation
Research · Writing